This may be one of the coolest promotional activities that I have seen my mere 21 years. Wild Things Week in NYC. Promoting the movie "Where the Wild Things Are" Haven't heard of it? Check out the website: http://www.nycgo.com/wildthingsweek Book reading for kids, art shows for adults, park adventures for families... there's any activity for anyone of any age group.
Bravo! Everyone involved in that promotion. Bravo!